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The Indian Consumer

How India buys, believes and behaves, read from the data.
For the marketers building the country's brands.

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Consumer Behaviour

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From Bhajans to Coffee Raves: How India's Sober Rave Culture Is Taking Shape

Oct 13, 2026

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12 min read

From Bhajans to Coffee Raves: How India's Sober Rave Culture Is Taking Shape

India's alcohol-free nightlife has grown rapidly in the same three years that its Gen Z has started drinking more. That sounds contradictory, until you look at what people are actually going out for. Sober raves aren't replacing the bar. They're simply creating another reason to leave home.

The Indian Consumer

How India buys, believes and behaves, read from the data.
For the marketers building the country's brands.

© 2026 The Indian Consumer.
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